Asal has over 15 years of experience in accounting, tax, Finance and Business Operations. With a master's in taxation, an MBA and CPA, she has served clients in all industries, from athletes and entertainers to startup founders, fortune 100 CEOs, healthcare professionals and creative community.

Her holistic approach to tax and financial planning stems from the need she observed from working with her diverse set of clients and the gap relative to what the industry had to offer.

With a holistic approach she focuses on long and short term needs of her clients and builds the trusted advisor relationship that results in proactive planning rather than reactive solutions.